During these times of global coronavirus pandemic, our lives have been put on hold. Business has halted, many people face financial and health difficulty, public relations and event activities have paused. This is most certainly not a bandwagon that any of us want to be on. And yet, many companies have stepped up to the plate and through their corporate and social responsibility, have mobilised what they can to give back to the community and frontline workers. I’d like to share some of those nimble PR activations we have worked during the last seven months.
With sports data such an essential component of modern-day sports coverage, and there so much complexity and detail around its collection and delivery – Sports Data Service Manager for PA Media, Colin Armitage answered some of the most common questions asked about our sports data capabilities.
In my last blog post I promised some exciting plans for our evolving PR Services offering and am pleased to now introduce the latest expansion to our Distribution Services portfolio. Having revamped our Press Release and Video Distribution services earlier in the year – including a richer multimedia experience and new self-serve options – we have now added Multimedia Hosting & Distribution and Online Press Centres to our stable.
Whether it’s the world of healthcare, finance, entertainment or the environment, in 2020 PA Media has welcomed a host of new partners on to our distribution services. In recent months a number of fantastic Press Release Distribution partners have come on board, demonstrating the value that press releases still hold in the ever-changing PR, communications and media landscape.
The coronavirus pandemic has simultaneously squeezed the revenue of news organisations while generating huge appetite for up to the minute and trustworthy information about all matters COVID.
Since the introduction of lockdown in the UK in late March, partly through the Black Lives Matter movement, there’s also been a brighter light shone on the need for diversity in all sectors. This is no less true, or important in the media industry.
So, another development over the last six months is both timely and welcome in opening the door to a new group of journalists.
After a long campaign the National Council for the Training of Journalists, supported by many leading industry figures, successfully had its Level 7 Senior Journalist Apprenticeship approved by the Institute for Apprenticeships and Technical Education.
