The majority of the spokespeople we train at TNR come to us directly from their organisation but we also work closely with PR and Comms agencies who sub-contract TNR to provide media training services for their clients. For these agencies, it’s important to explain to their clients when they should commission media training and we suggest there are three perfect opportunities for any brand to shore up their media competence:
It’s a big day for the British Prime Minister, becoming the first world leader to meet newly inaugurated US President Donald Trump. The cream of the British and American media will be there to record the moment and ask questions, so May’s team will have worked closely with Trump’s team to create what they hope will be iconic, impressive images captured for posterity…and to be repeated in news reports for years to come. Except with a maverick installed at the White House, it might not be that straightforward.
It’s not unusual to discover that spokespeople have no idea how their interview went because they didn’t watch it back. Confident spokespeople can (sometimes wrongly) assume they came across well and their messages hit their mark. Less confident spokespeople can often wrongly assume their interview was terrible and be put off accepting future interview opportunities. In both cases, their organisations lose out.
