Sports

The rising popularity of American sports in the UK

By Colin Armitage 29/10/2021

 

In the UK we’re developing an appetite for a variety of sports, particularly US ones. Taking centre stage are three of the major sports leagues in the United States – the NFL (National Football League), MLB (Major League Baseball) and the NBA (National Basketball Association). With coverage shown across a number of platforms, we take a look at the US sports captivating fans and how data plays an integral part in audience engagement.

Miami Dolphins’ Jaylen Waddle celebrates scoring a touchdown with team-mates during the match which is part of the NFL London Games at Tottenham Hotspur Stadium, London. Picture date: Sunday October 17, 2021.

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Sportel 2021

A day in the life at SPORTEL Monaco 2021

By Ronald Adjekwei 14/10/2021

After an 18 month’s hiatus due to Coronavirus lockdown measures, SPORTEL, the trade show for the sports industry was back! With the excitement of face-to-face networking back on the agenda, Ronald Adjekwei, Media and Sport Sales Executive at PA Media tells us all about the event.

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PA Mediapoint

What PR and Comms teams can expect from PA Mediapoint’s new packages

By Sam Follett 12/10/2021

It is always great to hear what our customers have to say about the Mediapoint platform and  from the valuable feedback we garnered earlier this year from our survey, this has been the driving force for the recent refresher sessions we’ve hosted.

These have been devised to ensure Mediapoint users get the most from the platform and are reaping the full benefits of certain features

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Mediapoint

Upcoming Mediapoint refresher session: Product Roadmap

By PA Media 01/09/2021

It is always great to hear what our customers have to say about the Mediapoint platform and  from the valuable feedback we garnered earlier this year from our survey, this has been the driving force for the recent refresher sessions we’ve hosted.

These have been devised to ensure Mediapoint users get the most from the platform and are reaping the full benefits of certain features

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Mediapoint

Mediapoint refresher session: Contributions

By PA Media 10/08/2021

We have recently presented a series of snapshot webinars for Mediapoint customers to refresh their knowledge and support them with using the platform and its features effectively.

How to make a successful contribution on Mediapoint was the second of our refresher sessions, presented by Kate Gardiner, Senior Production Journalist and Lola Banks, Account Manager for Mediapoint customers.

The step-by-step presentation provided best practice tips on how to structure a contribution, the best time to send one and what PA journalists looked for in a comment.

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