Whether we like it or not, for the next several years in the run-up to Christmas, the world will be engulfed with Star Wars mania after this week’s release of the latest instalment – The Last Jedi. I have been a life-long follower of the franchise having seen Empire Strikes Back in 1981 on pirate video tape. Needless to say my family and I have since spent a large sum of money on my accompanying childhood toys and attending every theatrical release since – so Lucas and Disney have definitely seen my space pounds over the years.
Timing is everything in the PR world, knowing when to launch your campaign is vital, one wrong move may see you making that dreaded call to your client to explain why their campaign got no coverage, and let’s face it, you don’t need any more awkward conversations, Christmas day will be filled with those!