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Advanced Media Handling

Learn how to confidently manage the media

This course is designed for members of press and communications teams who need to confidently handle media enquiries, pitch stories to newsdesks, brief journalists, manage TV crews on site, prep senior executives for media interviews and, occasionally, give interviews when no-one else is available.

One-day course | London | £495 + VAT
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Course overview

The course combines theory, real world examples and practical exercises, including messaging, interview strategy and on-camera interviews, giving delegates a comprehensive understanding of how to work with the media. Theory covered includes:
  • Handling enquiries from media outlets
  • How to handle tricky, hostile questions
  • Managing journalists and news crews on your site
  • Prepping your spokespeople for media interviews
  • Crafting key messages
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Who is this course for?

Advanced Media Handling is designed to support press and comms team members who are responsible for responding to enquiries from the media, arranging interviews and managing media relations.

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Why clients choose our courses

They are led by real experts
Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. Our media handling courses are delivered by trainers with extensive experience of advising clients on corporate communications and messaging strategy in situations such as re-brands, crisis, M&A, brand positioning, thought leadership activity, lobbying and more.
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We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.
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What’s included for media training delegates?

  • Training with an expert journalist media trainer
  • Lunch and refreshments
  • Course notes to take away
  • A digital recording of their own TV interview, shared afterwards via email
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How much does a course cost?

One delegate
£495 + VAT
Bespoke course
Get in touch

Enquire about Advanced Media Handling Training

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